Thirsty fellow restaurant redo project

The purpose of this project was to take our selected Columbia, SC restaurant and create an extensive brand redesign for it. My selected restaurant was Thirsty Fellow Pizzeria and Pub, in which I discovered a lack of distinct brand identity. To solve this, I designed a brand with warm colors, unique visuals, and a simple, but quirky mascot character.

Download Full Brand Guide PDF
Download Full Brand Guide PDF
  • A full-color circle logo with a beer glass being held by a character with the words 'THIRSTY FELLOW.' The beer glass has a wavy line gradient of yellow shades with white foam at the top.

    Thirsty Fellow Full Color Logo

  • A black and white version of the circle logo with a beer glass being held by a character with the words 'THIRSTY FELLOW'

    Thirsty Fellow Black and White Logo

  • A white and black version of the circle logo with a beer glass being held by a character with the words 'THIRSTY FELLOW'

    Thirsty Fellow White and Black Logo

  • A secondary logo for 'THIRSTY FELLOW' which features a yellow color gradient with white foam at the top inside a circle with the letters 'T' and 'F'

    Thirsty Fellow Secondary Logo

  • Menu from Thirsty Fellow featuring stone-fired pizzas with options for sizes, toppings, and finishing oils. Also includes pub food and specialties such as fried pickle chips, fish & chips, and chicken fingers, with prices.

    Thirsty Fellow Menu Page One

  • Menu for Thirsty Fellow featuring cocktails such as Strawberry Lime Mule, Honey Barrel, Coco Crush, Peach Margarita, Green Apple Mule, and Bloom-Tini, with prices and ingredients listed.

    Thirsty Fellow Menu Page Two

  • Business card with logo character floating inside yellow beer gradient on the left side and contact information for John Doe, including phone number, email, and website, on the right side.

    Thirsty Fellow Business Card Front

  • Full-color Thirsty Fellow logo design on a yellow and beige wavy background.

    Thirsty Fellow Business Card Back

  • Logo character laying on pizza topped with red pepperoni slices, surrounded by a yellow crust. Above, the text reads 'IT'S THE WEEKEND' in large, bold, brown letters, and below, the text reads 'TIME TO CHILL...' in large, bold, brown letters.

    Thirsty Fellow Social Media Post

  • Logo character diving into giant mug of beer on a yellow background with large orange text reading "FEELING THIRSTY?" and "DIVE IN!"

    Thirsty Fellow Story Post